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Last week’s column brought a lot of comment and suggestions
from radio bosses. They offered additional points to GM’s
that are below.
1. A boss doesn’t like a surprise (except if it is a good
one). Try to predict to your boss the business plan and stay
on it. If you see a problem coming up alert your boss about
it before the problem becomes reality. You do not want to
hear you boss say, “I wish I had known about this problem. I
might have had a solution, but now it is too late”.
2. Send your group/chief engineer to the annual NAB Radio
Convention. Have him/her look for and recommend new
technical advances…followed by a memo to all department
heads.
3. Send your group GSM to the RAB sales meeting. Have
him/her write a report to all department heads and sales
people.
4. Be aware of what is happening in the industry. First
thing every morning read the various e-trade publications.
Be prepared…because your boss may want to discuss one of the
items as the business day begins.
5. Join various organizations in your community…such as the
Chamber, the Lions Club, Rotary, etc. Volunteer to serve on
at least one board. This helps to publicize the station and
you, the GM.
6. Not only should GM’s have an open door policy, but they
should have a walk the hall policy twice a day….meaning that
the GM should walk from office to office asking how things
are going, suggestions, concepts, etc.
7. Be very courteous to your next door neighbors. They can
be good will ambassadors for you and your stations. They
will tell others in your city what a great guy/gal you
are…great family, etc.
8. Have BRIEF (like two minutes) meetings with department
heads. Have the meetings in the hall way, or conference
room…do not use the GM’s office. Get to the point quickly.
Have only one or two subjects to mention at these meetings.
In other words keep the meetings quick and streamlined.
9. Send a congratulatory note…in your hand writing (not
typed) to the community leaders who have done something
special…..such as a potential or current client who has
donated time and energy to a community project. (The
business section of the Sunday newspaper is a good place to
find these items.)
10. Talk to the GM of your local cable company. Pitch a
concept that your sales department should sell the
advertising for their local commercial inserts.
11. Arrange for your staff to have flu shots. Absence
because of flu can create many problems.
I know
because I WAS THERE.
e-mail Kent
kent@kentburkhart.com
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