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Prior to watching the Country Music Association awards this
week something caught my eye while reading USA Today … which
I believe is still the nations most read newspaper Monday
through Friday. Since the awards were in New York City for
the first time I assumed that there would be some sort of
front page (section A) mention ... but I couldn’t find it.
Matter of fact I couldn’t find a mention on the front page
of their Life (section D) section…which is their
entertainment news section. Mmmmmm????!!!!!
However, what caught my eye on the front page (section one)
was a promo for a story about Jennifer Aniston to be found
on the front page (section D) of the Life section.
Does this mean that Jennifer Aniston is more important than
country music?? I have traveled millions of miles in the
U.S. over the decades…and all I can attest to is the
popularity of country music. It is huge. Also, without doubt
Jennifer Aniston is one of the most popular TV stars ever. I
have never seen a study to reveal a head to head country
music vs. Aniston popularity. That would be interesting.
NYC was plastered with boards and other promotional
information about the CMA Awards and artists. I noticed that
during the week prior to the CMA’s there was a lot of
national TV coverage…some of the heavy country artists
performing. I guess I was surprised that USA Today…..the
nation’s newspaper so to speak…did not give front page
coverage (section A) to a country story the day of the
event. It seems to me that the story was strong enough for
section A. But what do I know….I’m just a broadcaster…not a
news reporter/executive.
It is well known that there is not a country station in NYC.
Perhaps the brilliant move of the CMA having their annual
awards there will jar some broadcaster onto the country
bandwagon. Certainly a 1.5 12 plus share….with excellent
demos…would produce desired revenue. Perhaps better than
some of the 1.5 formats that currently exist in NYC.
Being the part owner of a country station in Texas you
certainly know that I WAS THERE in front of my TV an hour
before the CMA award show began…just waiting for the seconds
to tick away!!!!! I was not disappointed. The artists,
music, and production point to the greatness of Nashville
music!!!!
e-mail Kent
kent@kentburkhart.com
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