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This weeks radio items:
1. While monitoring Houston radio this week I heard a
station make the statement “52 minutes of music per hour”. I
know, because I WAS THERE!!! The promo went on to state that
a competitor ran more commercials that hour. Hey, great!!!
Stations actually battling each other will create more radio
audience interest!!!! Hey, that is programming 101 stuff.
Furthermore it is great to see that the magic number of
EIGHT minutes of cumulative commercials is the correct
number of minutes….that EIGHT number should help increase
listenership.
2. I am looking forward to the R and Records convention in
Cleveland in June. Erica Farber and her group always have a
very interesting convention…and this time in the city of the
Rock and Roll Hall of Fame. I must confess it will be my
first visit to the Hall. I have heard great things about it.
This is going to be a well attended convention based on
recent conversations with many broadcasters. Matter of fact
I am meeting with quite a few broadcasters while there who
are going to be the subject of this column in the near
future.
3. Congratulations to Don Keyes for his excellent first
Gordon McLendon article that appeared this week in
RadioDailyNews.com. Great move by publisher Larry Shannon to
grab him for a weekly column.
4. The first time I met Dick Clark was when he came to my
office at WQXI in Atlanta pitching his new syndicated radio
show. I remember the visit well. He was wearing a very blue
dress shirt and tie combination. Very sharp dresser, is Mr.
Clark. I also ran into Dick and his wife on a flight
returning from the Caribbean not once, but twice. On the
second encounter I asked him if he wanted to sell his
syndication company, and he said, “NO”. At that time I was
trying to buy another syndication company, but it seems as
if Dick had the same idea. By the time I got back to my
Atlanta consulting headquarters, I found out that that he
had flown to New York and bought it from right under my
nose!!! That guy moves around!!! A little over a decade ago
Dick called me to ask if I knew of any radio announcers who
would make good TV MC’s for some of his upcoming shows. I
put him on to one comedian, but nothing happened. Dick is a
terrific guy, and I hope he is doing well today!!!
Yep….the magic number is EIGHT!!!! Have a good week. KB.
e-mail Kent
kent@kentburkhart.com
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